Inputs
Total paid media investment / month
Times your ads were shown / month
Total ad clicks / month
Paid customers won from ads / month
Unit economics
Average Revenue Per User
Revenue minus cost of goods / hosting
% of customers lost each month
Metrics
Cost per Click (CPC)
$1.25
Paid CAC
$500
LTV : CAC Ratio
3.5x
CAC Payback Period
14.3 mo
Benchmarks based on WordStream, HubSpot, Klaviyo, Shopify, OpenView, and industry averages. Use as directional guidance — healthy ranges vary by channel, vertical, and seasonality.